Best New Product Award

Best New Product Award

10th Aug 2023

Tortuga Spirit Cakes Secures Top Accolade for Best New Product at Expo Jamaica 2023

April 2023, Jamaica] - Tortuga Spirit Cakes, a prominent player in the Caribbean culinary landscape, has achieved yet another remarkable milestone by clinching the coveted Best New Product award at Expo Jamaica 2023. The event, celebrated as the Caribbean's premier trade show, took place at the end of April, attracting industry leaders and enthusiasts from across the region. The spotlight was cast on Tortuga's latest triumph, the exceptional Kentucky Bourbon Butter Cake.

With an illustrious legacy steeped in Caribbean heritage and an undisputed reputation as 'The World's Best Rum Cake,' Tortuga has embarked on an innovative journey driven by thorough market research. This led to the bold decision of venturing into the world of bourbon, a booming and rapidly expanding segment in the spirits industry. The result is the delectable Tortuga Kentucky Bourbon Butter Cake, a masterful creation meticulously crafted with aged Kentucky Straight Bourbon. With just one bite, consumers will experience unparalleled flavor with a captivatingly bold character, courtesy of the gentle undercurrent of sweet oak that lingers on the palate.

The introduction of the Kentucky Bourbon Butter Cake marks the creation of Tortuga's Southern Trio range, a trio that includes the Kentucky Bourbon Butter Cake itself, the Moonshine Apple Pie Cake, and the Tennessee Whiskey Spice Cake. These offerings epitomize Tortuga's commitment to redefining the gustatory landscape and celebrating the rich tapestry of flavors.

Launched recently in Jamaica and throughout the Caribbean, the Kentucky Bourbon Butter Cake has swiftly gained a fervent following with its distinctive flavor profile and universal appeal. Its international resonance further underscores Tortuga's prowess in fusing tradition with innovation, resulting in an extraordinary culinary experience.

During the Expo Jamaica event, Tortuga Spirit Cakes showcased its unparalleled expertise as an exhibitor, joining forces with its sister company, JP Farms, to present an extensive portfolio to a global audience, aimed to penetrate new markets and territories ripe with potential business opportunities. The resounding success at Expo Jamaica translated into valuable interactions with an array of new buyers, while local attendees relished the opportunity to engage with the brand firsthand and indulge in a medley of spirit cakes. Throughout the four-day event, attendees were treated to a delightful sampling experience, complemented by exciting booth activities that culminated in the distribution of enticing prizes.

Tortuga Spirit Cakes' triumphant outing at Expo Jamaica 2023 underscores its unwavering dedication to excellence and innovation. With its newest gem, the Kentucky Bourbon Butter Cake, the company continues to transcend boundaries and captivate palates, solidifying its position as a trailblazer in the realm of spirits-infused delicacies.

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