I have a hot sauce collection, picked this one up because it had an interesting color and texture. In spite of the packaging, It is by far NOT the hottest hot sauce out there. It has a really nice amount of heat, and it has what most other hot sauces do not, a really really great flavor. It is very aromatic, almost a bit of a sweet fruity smell. I give it a solid middle in the range of hot sauces from mild to hot. But the flavor is outstanding. EVERYONE loves it, and can eat and enjoy it without burning their mouths. By far when I put out my rack of hot sauces for guests to pick from, when I cook for company. This is almost always the one that people pick when they want to add some heat, but not get blown out of the park. That is why I just got SIX more bottles, we go thru this one far more than any of the others. It's really good hot sauce.